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Hear the Difference: Nokia's Immersive Voice and Audio Services Revealed

Recently, Nokia has officially achieved a big milestone by successfully conducting the world's first immersive voice and audio call over a cellular network. In simple terms, this groundbreaking technology, known as Immersive Voice and Audio Services (IVAS), has a real potential to transform the way we communicate in real time.


So, in this article, let’s get into the significance of IVAS, its capabilities, who will be beneficial, as well as its potential impact on our daily lives.

What is Immersive Voice and Audio Services (IVAS)?

IVAS is a new technology that enables real-time, three-dimensional sound experiences in voice and video calls. This is very different from the traditional monophonic voice calls, which compress audio elements together. IVAS allows callers to hear sound spatially in real time. This means that the caller can hear the other person's voice as if they were physically present, and that will be creating a more lifelike and engaging interaction.

How Does IVAS Work?

IVAS is part of the 5G Advanced standard designed to work with any connected devices. These devices may be smartphones, tablets, or PCs. Furthermore, this technology uses advanced audio processing algorithms to create a three-dimensional (or 3D) sound experience, and that allows callers to pinpoint the location of the other person's voice. This must be done by using at least two microphones in the device, which should be able to capture and process the audio signals in real time.

Benefits of IVAS

The benefits of IVAS are numerous. 

  • It enhances the quality of voice calls, making them feel more life-like and engaging. 

  • It really has the potential to transform the way we communicate in various settings, naming business meetings, conference calls, and even social gatherings.

  • IVAS can be used in immersive applications like virtual and augmented reality, further enhancing the overall user experience.

Who Will Benefit from Nokia's Immersive Phone Calls?

Business Professionals

Nokia's immersive phone calls will significantly enhance the quality of some business operations such as conference calls, and meetings. It allows participants to better understand each other and engage more effectively. So this will be particularly useful for industries that rely heavily on remote meetings. These business professionals will be the main beneficiaries.

  1. Travelers 

Travelers are also set to benefit from IVAS. Whether it's making calls back home while on the road or connecting with fellow adventurers, this enhanced audio quality and spatial awareness will make communication feel more natural and lifelike. So, no more struggling to hear each other over poor connections or background noise - IVAS will deliver crystal-clear audio every time.

  1. Gamers and Virtual Reality Enthusiasts

The immersive audio technology can be integrated into virtual and augmented reality experiences, so it will enhance the overall gaming and interactive experiences.

  1. Other Consumers

The technology will provide a more lifelike and engaging experience for personal phone calls, making communication feel more natural and immersive.

  1. Network Providers and Handset Manufacturers

The Immersive Voice and Audio Services (IVAS) technology will be standardized, enabling network providers, chipset manufacturers, and telephone handset manufacturers to implement it in their products.

  1. Ambassadors and Diplomats

The technology can be used for official diplomatic communications, enhancing the quality of international calls and facilitating more effective communication.

When it comes to the future of this technology, indeed, Nokia's IVAS is still in the early stages of development. However, we can surely say that it has the obvious potential to become a standard feature in future devices. Nokia is working closely with industry partners to standardize the technology and make it available to consumers. The company aims to secure licensing agreements for IVAS, which will likely take a few years to be widely adopted.

The future of IVAS is bright, with ongoing development and refinement expected to improve its performance and user experience. As the Tascom team, we are excited to see how this technology will continue to evolve and transform the way we interact with devices.


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